L'Oréal is the latest major beauty and personal care company to reconsider wording for products used or marketed as skin-lighteners.
In a statement released on Saturday, the company said that it "has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products," according to the
Associated Press.
France-based L'Oréal Group owns beauty brands sold worldwide, including
Garnier, Maybelline New York,
La Roche Posay, SkinCeuticals, and L'Oréal Paris, among other lines of products sold to everyday consumers and beauty professionals alike.
L'Oréal's statement did not immediately specify products in particular that it plans to rename.