News L'Oréal is the latest beauty company to remove words like 'fair,' 'light,' and 'whitening' from marketing skin-tone products

[Shivam]

• 
• L'Oréal said Saturday that it "has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products," according to the Associated Press.
• L'Oréal Group owns beauty brands including Garnier, Maybelline New York, La Roche Posay, SkinCeuticals, and L'Oréal Paris, among others.
• The company's announcement to stop labeling products with "whitening," "fair," and "lightening" follows similar moves from other large cosmetics companies.
• For example, Johnson & Johnson recently stopped selling skin-lightening products that were available in Asia and the Middle East; and Nivea said it would change the name of its "Fair & Lovely" line to be more inclusive.

 

[Shivam]

L'Oréal is the latest major beauty and personal care company to reconsider wording for products used or marketed as skin-lighteners.

In a statement released on Saturday, the company said that it "has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products," according to the Associated Press.

France-based L'Oréal Group owns beauty brands sold worldwide, including Garnier, Maybelline New York, La Roche Posay, SkinCeuticals, and L'Oréal Paris, among other lines of products sold to everyday consumers and beauty professionals alike.

L'Oréal's statement did not immediately specify products in particular that it plans to rename.