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The woman who has triggered this change is 22-year old Chandana Hiran, who started a petition on Change.org, demanding that Fair & Lovely change their narrative after years of regressive advertisements and branding. While there is no direct mention of her petition in Unilever’s statement, she has garnered massive support with nearly 15,000 signatures in just two weeks.
In an interview to a media publication, Chandana has said, “It's absurd how so many girls of my skin colour find almost no representation of their skin tone in popular culture. I find no leading actresses of my colour, I find no magazines or ads endorsing my skin colour. Even filters on social media platforms and photo editing sites constantly focus on making you look fairer.”
Chandana was inspired by conversations around the Black Lives Matter protests that were triggered by police violence against black people in America.
Appreciating HUL’s decision, she tweeted, "I have goosebumps as I read this! Kudos to you @Unilever I'm so so happy right now. And I thank you on behalf of over 10k people who signed my petition for this to happen." (sic)
In an interview to a media publication, Chandana has said, “It's absurd how so many girls of my skin colour find almost no representation of their skin tone in popular culture. I find no leading actresses of my colour, I find no magazines or ads endorsing my skin colour. Even filters on social media platforms and photo editing sites constantly focus on making you look fairer.”
Chandana was inspired by conversations around the Black Lives Matter protests that were triggered by police violence against black people in America.
Appreciating HUL’s decision, she tweeted, "I have goosebumps as I read this! Kudos to you @Unilever I'm so so happy right now. And I thank you on behalf of over 10k people who signed my petition for this to happen." (sic)