According to Unilever, others should also be able to benefit
The collaboration between Unilever and Alibaba Cloud was announced at the Alibaba Cloud Global Summit, where “China Gateway 2.0” was also presented. The program, in which Unilever is involved, hopes to help Alibaba Cloud partners and customers accelerate their growth in China by leveraging Alibaba Cloud’s local business experience, technology, and mature ecosystem.
“In the ever-connected online world, it is a constant challenge for marketers to gain customer attention, so understanding what their customers want has never been so important. In order for marketers to keep an eye on customers’ ever-changing needs and habits, the ability to understand their shopping habits is critical, to keep the brand messages relevant to every customer, ”said Selina Yuan, President of Alibaba Cloud Intelligence’s international business. “Alibaba Cloud solutions are able to provide the necessary insight into customer data and will continue to make Unilever successful in a constantly evolving and complex market and strengthen the loyalty of its customers.”
Initially, however, this new buying experience will be limited to the Alibaba platforms Taobao and Tmall, on which Unilever operates shops.
Ten years of Unilever and Alibaba
The collaboration between Alibaba and Unilever is not new. This year it celebrates its tenth anniversary; In 1995 the two groups had agreed on a partnership, the purpose of which was to penetrate the Chinese market – especially in the hard-to-reach rural areas. In addition to the penetration of rural China, the key areas of cooperation include cross-border electronic commerce, consumer protection, and big data.